To be continued

Key Facts

Born 1978 in Ahlen, North Rine-Westphalia
Started my career in 1999

Diploma in Marketing Communications (IHK/CCI) in 2001, according to the principles of the honourable businessman (IHK/CCI)

Over 19 years industry experience with brands and marketing in the premium and luxury sector
Led several premium brand relaunches and highly complex premium brand transformation projects
Led approx. 6,000 projects of all sizes

Set up and led various teams and business units for agencies as well as accounts for brands
Led teams from 2 to 88 people in projects of all sizes

Trainer, Mentor and Certified Marketing Communications Instructor (IHK/CCI) since 2009

German: native
English: fluent

 

 

Attitude

Vison-driven, goal-focussed, with proven history of innovation and achievement
Achieves outstanding results and excellence through hard work, performance and attention to the detail
Believes in taking a human approach to everything

Acts according to the principles of the honourable businessman (IHK/CCI)

 

 

Career

Marcus Podorf | Brands. Transition. Marketing., September 2012 – present
Founder & Executive Strategy Director / Senior Advisor for Brand & Integrated Marketing Excellence

 

VORN Strategy Consulting, Hamburg/Berlin, October 2018 – present
Brand & Strategy Director (Ext.)

Wantedly Inc., Berlin/Tokyo, August 2018 – present
Senior Advisor – Brand & Integrated Marketing Excellence (Ext.)

Base Element, Nicosia/London/Paris, September 2017 – present
Senior Advisor – Digital Transformation & Strategy (Ext.)

Upljft, Berlin/Hamburg, November 2018
Strategic Planning for an international, digital premium account (Ext.)

Upljft, Hamburg, August 2018
Strategic Planning for an international FMCG account / Food and Non-Food (Ext.)

DDB & Tribal, Hamburg, July 2017 – April 2018
Lead Lufthansa “New Premium” Brand Refresh / Interim Manager /
Lead Design & Intelligence, Rebranding Strategy & Execution (Ext.)

 

Various start-ups, Germany / Switzerland / South Africa, September 2012 – May 2017
Freelance Director of Digital Strategy, Branding & Concept / UX Strategy Director

 

antoni / Start up for Mercedes-Benz, Berlin, February 2016 – May 2017
Account Director CRM, Mercedes-Benz

Foodspread / Start up, Hamburg/Capetown, July 2014 – August 2015
Founder

thjnk, Düsseldorf, September 2013 – April 2014
Interim Manager / Client Services & Strategy Direction for various accounts (Ext.)
Business Transformation Consultant (Ext.) for Bobby & Carl, a start-up of thjnk duesseldorf

Philipp und Keuntje, Hamburg, September 2012 – November 2012
Director of Digital Strategy, Branding & Concept / UX Strategy Director (Ext.)

 

The Wunderman Network, Hamburg / Frankfurt, July 2008 – August 2012
Client Service Director & Instructor Marketing Communications (IHK/CCI)
Management Supervisor & Instructor Marketing Communications  (IHK/CCI)
Account Director & Instructor Marketing Communications  (IHK/CCI)

weigertpirouzwolf, Hamburg, April 2006 – June 2008
Account Director
Senior Account Manager

KP&Z Werbeagentur, Münster (Westf.), August 1999 – March 2006
Key Account Manager
Marketing Consultant and Head of Production
Diploma in Marketing Communications (IHK/CCI)

 

 

Awards

Cannes and ADC Awards in 2017 and 2018 with Mercedes-Benz Grow up campaign (part of the team)
RISE Conference 2015 Alpha Stage Nominee with Food Spread start-up
Grimme Online Award 2014 Nominee with Make Love Movement/Ann-Marlene Henning
Agency of the Future Award 2012 with an independent agency concept
red dot Award: Communication Design with Konica Minolta Europe
DDP Deutscher Dialogmarketing Preis, 3x with Konica Minolta Europe and 2x with airtours
Golden Award of Montreux with airtours
BoB Best of Business Award with airtours
German Association of Communications Agencies (GWA) Production Award with Lufthansa Miles & More Credit Card
Mailing Award, 9x with various accounts from the German Mittelstand
CREA Credential Award with Wunderman

 

 

Mentorings

Berlin UX Mentor 2018 meetup with tinidad Labs, Berlin, June 2018
Mentor & expert for brand and user experience

antoni, Berlin / Start-up, February 2016 – May 2017
Mentor & expert for digital culture and culture change strategy

The DO School, Berlin, February 2016 – September 2016
Mentor & expert for various students, led branding workshop for NGOs

ADC Art Directors Club Germany, Berlin, 2014
Mentor & expert, led strategic planning workshop

The Wunderman Network, Hamburg / Frankfurt, July 2008 – August 2012
Instructor Marketing Communications (IHK/CCI)
Mentor Corporate Communications for the Wunderman Germany group

 

 

Conventions

WeWork Summer Camp 2018, Eridge Park (Thanks @WeWork for inviting me!)
Le Book Connections 18Berlin
TOA 2018, Berlin (Thanks @WeWork for sending me there!)
Grow 2017 with APG Planning Group, Hamburg
Hillsong Leadership Conference 14, New York
Web Summit 2014, Dublin
re:publica 14, Berlin
dmexco 2013, Cologne
Campus Party Europe 12, Berlin
dmexco 2012, Cologne
and others

 

 

Trainings & Education

Advanced Google Analytics, Google Analytics for Beginners
Google Analytics Academy, 2 days

Designing UX with Willy Lai
Director of User Experience at Apple/Samsung/Paypal, 2 days

We Change Integral Leadership
imu Augsburg, Augsburg, 16 units / 4 days each

Action from the Heart with Scilla Elworthy, Nobel Peace Prize nominee
The Be(e) School, Berlin, 3 days

Storytelling: The Journey of Heroes
Kreativ Gesellschaft, Hamburg

Business Model Canvas, Personas & Empathy Cards
Kreativ Gesellschaft, Hamburg

Dragon Dreaming Innovative Project Management
Kreativ Gesellschaft, Hamburg

Digital Entrepreneurship
Campus Party Europe 12, Berlin, 5 days

Business Management B.A. (2 semesters)
HFH University of Applied Sciences, Hamburg

Trained in Cultural and Social Studies
Middle East, South Africa (approx. 150 days) and South East Asia (approx. 170 days)

 

 

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