To be continued

Key Facts

Born 1978 in Ahlen, North Rine-Westphalia
Started my career in 1999

Diploma in Marketing Communications (IHK/CCI) in 2001, 
according to the principles of the honourable businessman (IHK/CCI)

Over 19 years industry experience with brands and marketing in the premium and luxury sector
Led several premium brand relaunches and highly complex premium brand transformation projects
Led approx. 6,000 projects of all sizes

Set up and led various teams and business units for agencies as well as accounts for brands
Led teams from 2 to 88 people in projects of all sizes

Trainer, Mentor and Certified Marketing Communications Instructor (IHK/CCI) since 2009

German: native
English: fluent

Attitude

Vison-driven, goal-focussed, with proven history of innovation and achievement

Achieves outstanding results and excellence through hard work, performance and attention to the detail

Believes in taking a human approach to everything,
acts according to the principles of the honourable businessman (IHK/CCI)

Career

Marcus Podorf | Brands. Transition. Marketing., since September 2012
Founder & Executive Strategy Director / Senior Advisor for Integrated Brand & Marketing Excellence

Upljft, Hamburg/Berlin, August 2018 – present
Strategic planning, project-based

Base Element, Nicosia/London/Paris, September 2017 – present
Senior Advisor – Digital Transformation & Strategy (Ext.)

VORN Strategy Consulting, Hamburg/Berlin, October 2018 – February 2019
Brand & Strategy Director, international (Ext.)

Wantedly Inc., Berlin/Tokyo, August 2018 – January 2019
Senior Advisor – Integrated Brand & Marketing Excellence (Ext.)

DDB & Tribal, Hamburg, July 2017 – April 2018
Lead Lufthansa “New Premium” Brand Refresh / Interim Manager /
Lead Design & Intelligence, Rebranding Strategy & Execution (Ext.)

Marcus Podorf, Connecting your dots, since September 2012
Freelance Director of Digital Strategy, Branding & Concept / UX Strategy Director, September 2012 – May 2017

antoni / start-up for Mercedes-Benz, Berlin, February 2016 – May 2017
Account Director CRM, Mercedes-Benz

Foodspread / start-up, Hamburg / Capetown, July 2014 – August 2015
Founder

thjnk, Düsseldorf, September 2013 – April 2014
Interim Manager / Client Services & Strategy Director for various accounts (Ext.)
Business Transformation Consultant (Ext.) for Bobby & Carl, a start-up of thjnk duesseldorf

Philipp und Keuntje, Hamburg, September 2012 – November 2012
Director of Digital Strategy, Branding & Concept / UX Strategy Director (Ext.)

The Wunderman Network, Hamburg / Frankfurt, July 2008 – August 2012
Client Service Director & Instructor Marketing Communications (IHK/CCI)
Management Supervisor & Instructor Marketing Communications  (IHK/CCI)
Account Director & Instructor Marketing Communications  (IHK/CCI)

weigertpirouzwolf, Hamburg, April 2006 – June 2008
Account Director
Senior Account Manager

KP&Z Werbeagentur, Münster (Westf.), August 1999 – March 2006
Key Account Manager
Marketing Consultant and Head of Production
Diploma in Marketing Communications (IHK/CCI)

Awards

2018 Global Excellence Awards winner – Best Luxury Brands Marketing, Germany

Cannes Lions and ADC Awards in 2017 and 2018 with Mercedes-Benz ‘Grow up’ campaign (part of the team)
RISE Conference 2015 Alpha Stage Nominee with Foodspread start-up
Grimme Online Award 2014 Nominee with ‘Make Love’ Movement/Ann-Marlene Henning
Agency of the Future Award 2012 with an independent agency concept
red dot Award: Communication Design with Konica Minolta Europe
DDP Deutscher Dialogmarketing Preis, 3x with Konica Minolta Europe and 2x with airtours
Golden Award of Montreux with airtours
BoB Best of Business Award with airtours
GWA Production Award (German Association of Communications Agencies) with Lufthansa Miles & More Credit Card
Mailing Award, 9x with various accounts from the German Mittelstand
CREA Credential Award with Wunderman

Cannes Lions and ADC Awards in 2017 and 2018 with Mercedes-Benz ‘Grow up’ campaign (part of the team)
RISE Conference 2015 Alpha Stage Nominee with Foodspread start-up
Grimme Online Award 2014 Nominee with ‘Make Love’ Movement/Ann-Marlene Henning
Agency of the Future Award 2012 with an independent agency concept
red dot Award: Communication Design with Konica Minolta Europe
DDP Deutscher Dialogmarketing Preis, 3x with Konica Minolta Europe and 2x with airtours
Golden Award of Montreux with airtours
BoB Best of Business Award with airtours
GWA Production Award (German Association of Communications Agencies) with Lufthansa Miles & More Credit Card
Mailing Award, 9x with various accounts from the German Mittelstand
CREA Credential Award with Wunderman

Mentorings

Berlin UX Mentor 2018 meetup with tinidad Labs, Berlin, June 2018
Mentor & expert for brand and user experience

antoni, Berlin / Start-up, February 2016 – May 2017
Mentor & expert for digital culture and culture change strategy

The DO School, Berlin, February 2016 – September 2016
Mentor & expert for various students, led branding workshop for NGOs

ADC Art Directors Club Germany, Berlin, 2014
Mentor & expert, led strategic planning workshop

The Wunderman Network, Hamburg / Frankfurt, July 2008 – August 2012
Instructor Marketing Communications (IHK/CCI)
Mentor Corporate Communications for the Wunderman Germany group

Conventions

Aviation Event 2019 Conference, Salzburg, Austria

WeWork Summer Camp 2018, Eridge Park, England (Thanks @WeWork for inviting me!)
Le Book Connections 18Berlin, Germany
TOA 2018, Berlin, Germany (Thanks @WeWork for sending me there!)

Grow 2017 with APG Planning Group, Hamburg, Germany
Hillsong Leadership Conference 14, New York, USA
Web Summit 2014, Dublin, Ireland
re:publica 14, Berlin, Germany
dmexco 2013, Cologne, Germany
Campus Party Europe 12, Berlin, Germany
dmexco 2012, Cologne, Germany
and others

Trainings & Education

Trained in Cultural and Social Studies
Israel, South Africa (approx. 150 days) and South East Asia (approx. 170 days)

Advanced Google Analytics, Google Analytics for Beginners
Google Analytics Academy, 2 days

Designing UX with Willy Lai
Director of User Experience at Apple/Samsung/Paypal, 2 days

We Change Integral Leadership
imu Augsburg, Augsburg, Germany – 16 units / 4 days each

Action from the Heart with Scilla Elworthy, Nobel Peace Prize nominee
The Be(e) School, Berlin, Germany – 3 days

Storytelling: The Journey of Heroes
Kreativ Gesellschaft, Hamburg, Germany

Business Model Canvas, Personas & Empathy Cards
Kreativ Gesellschaft, Hamburg, Germany

Dragon Dreaming Innovative Project Management
Kreativ Gesellschaft, Hamburg, Germany

Digital Entrepreneurship
Campus Party Europe 12, Berlin, Germany – 5 days

Business Management B.A. (2 semesters)
HFH University of Applied Sciences, Hamburg, Germany

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