Make your business profitable: The Berlin Strategy School™

Marcus Podorf: Brands. Transition. Marketing.

Hello! My name is Marcus Podorf. 

I love building great teams, brands, and businesses and providing value.

For 20 years, I have worked with SMBs and premium, luxury, and global brands, advised start-ups, and built successful business units for different companies.

I also helped many individuals to grow and professionalise their businesses, and supported them to build different new revenue streams based on their core values, experience and principles.

Some of them won recognised awards the second year after starting professionalising and extending their businesses – such as the ‘Grimme Online Preis’. And all of them were reaching new audiences and income streams already after the first year.

There’s no business but a dream to live.

That is why I started The Berlin Strategy School™ – a full suite of professional business tools and courses to support you to build and grow a sustainable business from the scratch, based on personal and professional experiences, and proven insight.

Please find an overview below:

What you can expect

  • Learn how to think and act strategically
  • Finding your niche
  • Claiming your territory
  • Finding your brand’s purpose and evaluating a strategy
  • Building a business that is fully aligned to your idea of life, and designed for your life
  • Testing and challenging your business idea
  • Finding your audiences
  • Building a compelling marketing strategy and communication plan
  • Pricing strategies and insight
  • Creating a solid yet flexible financial plan (P&L)
  • Building CRM strategies and value-based customer relationships
  • Respecting legal frameworks, developing an entrepreneurial mindset
  • Understanding the rules of broader markets and competition
  • Lifting underdeveloped skills and opportunities of growth
  • Planning your proposition, messages and the benefits
  • Network of limited participants, fellows, and access to business partners of Marcus Podorf & Associates

And more to come

Tools that you will be provided with

  • Domain strategy and hosting
  • SSL encryption standards
  • Professional e-mail setup and integration
  • Fully GDPR compliant business set-up
  • Full Microsoft Office Suite with professional tools such as Skype for business
  • Microsoft One Drive cloud server integration and file sharing system
  • Business cockpit – a full service suite for client-, project-, invoice- and expense-management, also including reporting and tracking functions
  • Digital accounting starter kit – with clear structures and processes for your day-to-day business
  • Contracts and templates of commercial value – such as NDAs, service agreements, and others to plan and sustain your business (and lifestyle)
  • Conversion strategy – how to close a deal successfully by knowing your professional and personal boundaries and assets
  • Corporate identity and design strategy – with a set of fully executed tools such as invoice template, business cards, letterhead, professional proposal and keynote/powerpoint presentation in your brand’s look and feel
  • Your professional website – with a set of pages to position your brand, your services and products in a professional and compelling way, fully responsive and based on latest html5 and CSS3 standards
  • Professional photography & shootings – advice how, when, and where, totally aligned to your positioning and the desired brand attitude, including recommendations for the right, best-fitting photographer
  • Content and media planning – positioning your brand, product and services in an outstanding and compelling way, based on values and messages that attract and connect with your audiences
  • Individual trainings and mentoring

And more to come

Why you should join The Berlin Strategy School™

  • You sometimes feel alone and overwhelmed
  • You get lost and stucked in tasks
  • You do not know where to start first
  • You have no insight about the German market and landscape
  • You want to build a professional business from the very beginning
  • You want to save time and money
  • You need a sparring and business partner to professionally discuss with
  • You get lost in opinions and content

What are your reasons to ask for professional support and guidance?

Your registration for launch and updates

Please register here for any updates and launch communication of The Berlin Strategy School™.

If you are currently in a process of founding or starting your business, please do not hesitate to drop me an e-mail – and I will see how I can support you right now with the right actions to make it a success from the very beginning:

The Berlin Strategy School™The New York Strategy School™The Paris Strategy School™and The Hong Kong Strategy School™ are a brands of Marcus Podorf | Brands. Transition. Marketing. All names and content is protected under law of the Federal State of Germany and may not be used, sold or distributed without any written permission.

©2019, Marcus Podorf | Brands. Transition. Marketing.

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