20 years in the transformation business

Key Facts

Born in Ahlen, North Rine-Westphalia, in 1978
Started my career in 1999

Diploma in Marketing Communications (CCI/IHK) in 2002, according to the principles of the honourable businessman (CCI/IHK)

20 years experience with brands, marketing and transformation in the premium and luxury sector
Led several premium brand relaunches and highly complex premium and luxury brand transformation projects

Trainer, Mentor and Certified Marketing Communications Instructor (CCI/IHK) since 2009

Set up and led various teams and business units
Led teams from 2 to 88 people in approx. 6,500 to 7,000 projects of all sizes

German: native
English: fluent


Vison-driven, goal-focussed, with proven history of innovation and achievement
Achieves outstanding results and excellence through hard work, performance, and attention to the detail
Believes in taking the human approach to everything
Acts according to the principles of the honourable businessman (IHK/CCI)


Marcus Podorf | Brands. Transition. Marketing., since 2012
Founder / Director, Brand Strategy & Planning – Premium, CRM & UX/CX

The Berlin Strategy School, since May 2019
Founder / Business Owner

Senior Advisory Services

Base Element, since 2017
Senior Advisor – Digital Transformation & Strategy (ext.)

Wantedly Inc., 2018-2019
Senior Advisor – Brand & Integrated Marketing Excellence (ext.)

Interim Management

Zalando / Zalando Outlet Stores, 2019
Interim Marketing Lead Zalando Outlet Stores

VORN Strategy Consulting, 2018-2019
Interim Director, Brand Strategy & Planning (international)

DDB & Tribal, 2017-2018
Interim Head of Lufthansa “New Premium” Brand Refresh and Lufthansa Group Airlines Rebranding


Upljft, 2018-2019
Various accounts and projects

thjnk, 2013-2014
Various accounts, also innovation advisory services for Bobby & Carl, a start-up of thjnk and thyssenkrupp

Philipp und Keuntje, 2012
Platform strategy, branding and campaign experience system for T-Systems

and many more from the start-up sector

Permanent positions

antoni / start-up for Mercedes-Benz, 2016-2017
Account Director CRM, Mercedes-Benz

Foodspread / start-up, 2014-2015

The Wunderman Network, 2008-2012
Client Service Director & Instructor Marketing Communications (IHK/CCI)
Management Supervisor & Instructor Marketing Communications  (IHK/CCI)
Account Director & Instructor Marketing Communications (IHK/CCI)

weigertpirouzwolf, 2006-2008
Account Director
Senior Account Manager

KP&Z Werbeagentur, 1999-2006
Key Account Manager
Marketing Consultant and Head of Production
Diploma in Marketing Communications (IHK/CCI)


Global Excellence Awards Best Luxury Brand Marketing Agency 2018
ADC Award, 2018 – 1x (team award)
Silver Effie, 2018 – 1x (team award)
Cannes Lions Gold, 2018 – 1x (team award)
RISE Conference 2015 Alpha Stage Nominee, 2015 – 1x
Grimme Online Award Nominee, 2014 – 1x (client award)
Agency of the Future Award Winner – 1x
red dot Award: Communication Design – 1x (team award)
DDP Deutscher Dialogmarketing Preis – 3x (team award)
Golden Award of Montreux – 1x (team award)
BoB Best of Business Award – 1x (team award)
GWA Production Award (German Association of Communications Agencies) – 1x (team award)
Mailing Award – 9x (team award)
CREA Credential Award – 1x (team award)


Connections 2019, London

Aviation Event 2019 Conference, Salzburg, Austria

Salesforce Basecamp 2019, Berlin, Germany
Wework Summer Camp 2018, Eridge Park, England
Le Book Connections ’18, Berlin, Germany
TOA 2018, Berlin, Germany
APG Grow 2017 Account Planning Group conference, Hamburg, Germany

Hillsong Leadership Conference 14, New York, USA
Web Summit 2014, Dublin, Ireland
re:publica 14, Berlin, Germany
dmexco 2013, Cologne, German
Campus Party Europe 12, Berlin, Germany
dmexco 2012, Cologne, Germany

and others


Berlin UX Mentor 2018 meetup with tinidad Labs, Berlin, June 2018
Mentor & expert for brand and user experience

antoni, Berlin / Start-up, February 2016 – May 2017
Mentor & expert for digital culture and culture change strategy

The DO School, Berlin, February 2016 – September 2016
Mentor & expert for various students, led branding workshop for NGOs

ADC Art Directors Club Germany, Berlin, 2014
Mentor & expert, led strategic planning workshop

The Wunderman Network, Hamburg / Frankfurt, July 2008 – August 2012
Instructor Marketing Communications (IHK/CCI)
Mentor Corporate Communications for the Wunderman Germany group


Trained in Cultural and Social Studies in Israel, South Africa (approx. 150 days), Hong Kong and South East Asia (approx. 270 days)

Diploma in Marketing Communications (IHK/CCI)
IHK Dortmund

Designing UX with Willy Lai, Director of User Experience at Apple/Samsung/Paypal – 2 days

Meisner Technique Workshops with Steven Ditmeyer, alum of Sanford Meisner – 14 units/55 hours

B2B Marketing on LinkedIn
LinkedIn Academy

Advanced Google Analytics, Google Analytics for Beginners
Google Analytics Academy – 2 days

We Change Integral Leadership
imu Augsburg – 16 units/512 hours

Action from the Heart with Nobel Peace Prize nominee Scilla Elworthy
The Be(e) School – 3 days/24 hours

Business Model Canvas, Personas & Empathy Cards
Kreativ Gesellschaft

Digital Entrepreneurship
Campus Party Europe 12 – 5 days

Dragon Dreaming Innovative Project Management
Kreativ Gesellschaft

Salesforce Basecamp

Storytelling: The Journey of Heroes
Kreativ Gesellschaft

Business Management B.A. – 2 semesters
HFH University of Applied Sciences

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