20 years in the transformation business

Key Facts

Born in Ahlen, North Rine-Westphalia, in July 1978
Started my career in September 1999

Diploma in Marketing Communications (CCI/IHK) in 2002, according to the principles of the honourable businessman (CCI/IHK)

20 years experience with brands, marketing and transformation in the premium and luxury sector
Led several premium brand relaunches and highly complex premium and luxury brand transformation projects

Trainer, Mentor and Certified Marketing Communications Instructor (CCI/IHK) since 2009

Set up and led various teams, accounts and business units
Led teams from 2 to 88 people in approx. 6,500-7,000 projects of all sizes

German: native
English: fluent


Vison-driven, goal-focussed, with proven history of innovation and achievement
Achieves outstanding results and excellence through hard work, performance, and attention to the detail
Believes in taking the human approach to everything
Acts according to the principles of the honourable businessman (IHK/CCI)


Marcus Podorf | Brands. Transition. Marketing., since 2012
Founder / Interim Manager / Senior Advisor / Director, Brand Strategy & Planning – Premium, CRM & UX/CX

The Berlin Strategy School, since May 2019
Project / Founder

Senior Advisory Services & Strategic Partnerships

VORN Strategy Consulting, Berlin, Oct 2018 – Jun 2020
Senior Advisor / Interim Director (ext.)

Wantedly Inc., Tokyo, Oct 2018 – Jan 2019
Senior Advisor – Brand & Integrated Marketing Excellence

Base Element, Nicosia, Sept 2017 – today
Senior Advisor – Digital Transformation & Strategy

Interim Management

Zalando / Zalando Outlet Stores, Berlin, Jun 2019 – Aug 2019
Interim Marketing Lead Zalando Outlet Stores

VORN Strategy Consulting, Hamburg/Berlin, Oct 2018 – Feb 2019
Interim Director, Brand Strategy & Planning (international)

DDB & Tribal, Hamburg, Jul 2017 – Apr 2018
Interim Head of Lufthansa “New Premium” Brand Refresh and Lufthansa Group Airlines Rebranding


VORN Strategy Consulting, Berlin, Dec 2019
Director, Brand Strategy & Planning, for an international high-end manufacturing account

Upljft, Hamburg, Sept 2018 – Sept 2019
Various accounts and projects for national and international, industry-leading accounts

thjnk, Duesseldorf, Oct 2013 – Apr 2014
Strategic client leadership, various accounts, also innovation advisory services for Bobby & Carl, a start-up of thjnk and thyssenkrupp

Philipp und Keuntje, Hamburg, Oct 2012 – Nov 2012
Digital strategist/UX strategist – platform strategy, branding and campaign experience system for T-Systems

And many more from the entrepreneurial and start-up sector

Further positions held

antoni, Berlin / start-up for Mercedes-Benz, Feb 2016 – May 2017
Account Director CRM, Mercedes-Benz

Foodspread, Hamburg/Cape Town, start-up, Aug 2014 – Aug 2015

The Wunderman Network, Hamburg/Frankfurt, Jul 2008 – Sept 2012
Client Service Director & Instructor Marketing Communications (IHK/CCI)
Management Supervisor & Instructor Marketing Communications  (IHK/CCI)
Account Director & Instructor Marketing Communications (IHK/CCI)

weigertpirouzwolf, Hamburg, Apr 2006 – Jun 2008
Account Director
Senior Account Manager

KP&Z Werbeagentur, Minster (Westf.), Aug 1999 – Mar 2006
Key Account Manager
Marketing Consultant and Head of Production
Diploma in Marketing Communications (IHK/CCI)


ADC Award, 2018 – 1x (team) – Mercedes-Benz ‘Grow up’ campaign
Silver Effie, 2018 – 1x (team) – Mercedes-Benz ‘Grow up’ campaign
Cannes Lions Gold, 2018 – 1x (team) – Mercedes-Benz ‘Grow up’ campaign

RISE Conference 2015 Alpha Stage Nominee, 2015 – 1x – ‘Foodspread’ start-up
Grimme Online Award Nominee, 2014 – 1x (team) – ‘Make Love Movement’ strategy
Agency of the Future Award Winner – 1x – Independent

red dot Award: Communication Design – 1x (team) – Konica Minolta Europe
DDP Deutscher Dialogmarketing Preis – 3x (team) – airtours luxury travel, Konica Minolta Europe
Golden Award of Montreux – 1x (team) – airtours luxury travel
BoB Best of Business Award – 1x (team) – airtours luxury travel

GWA Production Award (German Association of Communications Agencies) – 1x (team) – Lufthansa Miles & More Credit Card
Mailing Award – 9x (team) – greenpeace magazine, and others
CREA Credential Award – 1x (team) – Wunderman Germany


eCommerce expo 2020, Berlin
Connections 2019 by LeBook, London, UK
Aviation Event 2019 Conference, Salzburg, Austria
Salesforce Basecamp 2019, Berlin, Germany

Wework Summer Camp 2018, Eridge Park, England
Connections ’18 by LeBook, Berlin, Germany
TOA 2018, Berlin, Germany
APG Grow 2017 Account Planning Group conference, Hamburg, Germany

Hillsong Leadership Conference 14, New York, USA
Web Summit 2014, Dublin, Ireland
re:publica 14, Berlin, Germany
dmexco 2013, Cologne, German
Campus Party Europe 12, Berlin, Germany
dmexco 2012, Cologne, Germany

and others


Berlin UX Mentor 2018 meetup with tinidad Labs, Berlin, June 2018
Mentor & expert for brand and user experience

antoni, Berlin / Start-up, February 2016 – May 2017
Mentor & expert for digital culture and culture change strategy

The DO School, Berlin, February 2016 – September 2016
Mentor & expert for various students, led branding workshop for NGOs

ADC Art Directors Club Germany, Berlin, 2014
Mentor & expert, led strategic planning workshop

The Wunderman Network, Hamburg / Frankfurt, July 2008 – August 2012
Instructor Marketing Communications (IHK/CCI)
Mentor Corporate Communications for the Wunderman Germany group


Diploma in Marketing Communications (IHK/CCI)
IHK Dortmund

Designing UX with Willy Lai, Director of User Experience at Apple/Samsung/Paypal – 2 days

Meisner Technique Workshops with Steven Ditmeyer, alum of Sanford Meisner – 14 units/55 hours

B2B Marketing on LinkedIn
LinkedIn Academy

Advanced Google Analytics, Google Analytics for Beginners
Google Analytics Academy – 2 days

We Change Integral Leadership
imu Augsburg – 16 units/512 hours

Action from the Heart with Nobel Peace Prize nominee Scilla Elworthy
The Be(e) School – 3 days/24 hours

Business Model Canvas, Personas & Empathy Cards
Kreativ Gesellschaft

Digital Entrepreneurship
Campus Party Europe 12 – 5 days

Dragon Dreaming Innovative Project Management
Kreativ Gesellschaft

Salesforce Basecamp

Storytelling: The Journey of Heroes
Kreativ Gesellschaft

Business Management B.A. – 2 semesters
HFH University of Applied Sciences

Trained in Cultural and Social Studies in Israel, South Africa (approx. 150 days), Hong Kong and South East Asia (approx. 270 days)

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