Brands. Transition. Marketing.

Achieve your potential.

Hi there!

I’m Marcus Podorf, an independent premium brand and (change) strategy director with more than 18 years of experience. I have deep roots in digital, direct and CRM. And I believe in taking a human approach to everything.

Top tier companies, agencies and start-ups, as well as individuals and public figures, trust my advice. With vision and excellence, I have led transformations for companies and brands including airtours/TUI luxury, Lufthansa, Konica Minolta Europe, the Lufthansa Miles & More Credit Card and Mercedes-Benz. 

After leaving the Berliner start-up antoni after 1.5 years in mid-2017, I led Lufthansa’s ‘new premium’ brand refresh for DDB Tribal.

Today I help individuals and companies to realize their ambitions and to achieve their full potential. I love building great teams, brands and businesses, and providing value.

If you’d like to talk with me about your idea, a new venture or a specific project, I’d love to talk with you too. Tell me about your project, or just say – I’ll call you back immediately.





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