A heart full of stars

Marcus Podorf delivers transformation and marketing strategy advisory to many distinguished clients. We have exceptional strategic and operational experience in providing service for local and global premium and luxury brands, B2B and B2C.

Our clients develop the ability to see the rules and the interdependencies of complex markets, organisations and brands, to identify new fields of action, and develop simple and achievable approaches for brand positioning and continued market cultivation.


Industries
High-end brands, products & services
Creative & digital agencies
Advisory & consultancies
B2B solutions, services & tech
Consumer goods, services & tech

Industries

Automotive
Airlines & Aviation
Consulting & Advisory Services

CPG/FMCG/Food & Non-Food

Construction Sides
Digital Platforms & Social Networks
Energy
Entertainment & Media
Fashion & Retail
Finance & Banking

Investment Goods
IT & Software
Tech
Telecommunications
Travel & Tourism

and many more

High-end brands, products & services

airtours – Defining Luxury Travel Since 1967
Relaunch & Holistic Implementation
Brand & Marketing Excellence
Integrated Marketing – B2B, B2B2C, B2C

BDO AG
Brand Repositioning
Value Proposition Design
Communications Strategy for global SAP-win, FY-2023

BMW
CRM, Design & Intelligence
Projects & Campaigns
BMW Austria
BMW Eastern Europe
BMW Germany
BMW Switzerland

Konica Minolta Europe
Relaunch
Integrated B2B2B Marketing
Direct Marketing & CRM Campaigns

Lufthansa
‘New Premium’ Brand Refresh
Brand & Integrated Marketing Excellence

Lufthansa Group, Business Division ‘Lufthansa Group Airlines
Rebranding & Implementation

Lufthansa Miles & More Credit Card
Relaunch
Brand Flip, Visa to MasterCard
Integrated Marketing

Markem-Imaje, the world leader in CPG tech
Global Brand Repositioning
New Service Productisation Strategies
Naming and Marketing Strategies
Change Comms. & Implementation Planning

markilux®
Relaunch
Integrated Marketing

Mercedes-Benz
CRM Tools & Campaigning for 128 Markets/DE/EU/US
Mercedes-Benz A-Class
Mercedes-Benz C-Class
Mercedes-Benz Compact Cars
Mercedes-Benz E-Class
Mercedes-Benz GLA
Mercedes-Benz GLC
Mercedes-Benz S-Class
Mercedes-Maybach
Mercedes-Benz Pullman
Transformation & Digitisation

Radisson SAS / The Rezidor Group
Campaigning

tom logisch® – exploring the world in a better way
Increasing Business, Brand and Customer Value
Brand Repositioning, Rebranding & Website Relaunch
CRM and WebDev/Operations

Zwiesel Glas
Relaunch Change Narrative for Schott-Zwiesel / Zwiesel 1872 / Zwiesel Kristallglas AG

and many more

B2B services, solutions & tech

BDO AG
Brand Repositioning
Value Proposition Design
Communications Strategy for global SAP-win, FY-2023

Doublecheck IT / TIIME Apps
Integrated Product, Brand & Marketing Excellence
Digital Marketing
CRM

ista Metering
CRM, Direct Marketing

itelligence AG / SAP
CRM, Direct Marketing

Konica Minolta Europe
Relaunch
Integrated B2B2B Marketing
Direct Marketing & CRM Campaigns

LinkedIn
Brand (Re)positioning
Creative Campaigning

Markem-Imaje, the world leader in CPG tech
Global Brand Repositioning
New Service Productisation Strategies
Naming and Marketing Strategies
Change Comms. & Implementation Planning

thyssenkrupp infrastructure / terra infrastructure
Rebranding

T-Systems
UX strategy/Digital Experience and Strategy

VORN Strategy Consulting
Strategic Advisory for various accounts of VORN

Wantedly, Inc.
Brand Positioning
Tone of voice
Strategic CRM & Messaging

and many more

Creative & digital agency networks

antoni
BASE ELEMENT
DDB

KP&Z
Hirschen Group
Media.Monks
THE MARCOM ENGINE

Philipp & Keuntje
Scholz & Friends Berlin
thjnk düsseldorf

Advisory & consultancies

BDO AG
VORN Strategy Consulting

Consumer goods, services & tech

Alice DSL/Telefonica O2
CRM, Direct Marketing

Life & Style Magazine
Campaigning

Citibank Germany
Campaigning
Integrated Marketing
Transition Comms. for the Citibank Rebranding

FDP Free Democratic Party
Campaigning

Freistaat Sachsen
Campaigning

Greenpeace Magazine
Direct Marketing

Globus SB-Warenhäuser
Brand Repositioning
Product Sales Communications
BI-Strategies

Hyundai N
Brand Positioning
Brand Communications Strategy

Lidl
Food & Non-food Product Launch Strategies

neue leben insurances
Integrated Campaigns

norisbank
Direct Marketing & CRM

PayPal Europe
ATL & Social Media Campaigning

park inn Hotels
Campaigning

Stadtwerke Münster
Campaigning

Südbest/EnBw
Programme Launch Communications
Loyalty Programme Communications

Sky X
Brand Positioning, Campaigning

Tourism Ireland
Direct Marketing & CRM
MICE Communications

Vattenfall Europe
Relaunch
Loyalty Programme Communications
Digitisation

Vodafone Germany
Integrated Marketing Excellence
Direct & CRM

Zalando Outlet Stores
Integrated Marketing & Communications
Strategic CRM & Digital Transformation Planning (interlocking UX, BI and CX)

and many more