A heart full of Stars
Marcus Podorf and his teams have delivered senior advisory, marketing strategy and brand transformation services to many distinguished clients.
The work included digital platforms and projects, CRM and full UX-/CX-Scope – from vision to reality, with up-to-date design and intelligent marketing and technology mechanisms.
Industries
Automotive
Airlines & Aviation
Consulting & Advisory
CPG/FMCG/Food & Non-Food
Construction Sides
Digital Platforms & Social Networks
Energy
Entertainment & Media
Fashion & Retail
Finance & Banking
Investment Goods
IT & Logistics
Tech
Telecommunications
Travel & Tourism
and many more
Premium & Luxury Brands, Products & Services
airtours, TUI Luxury – Relaunch & Integrated Marketing
BDO AG – Brand Repositioning, Value Proposition Design & Communications Strategy for global SAP-win
BMW – CRM, Design & Intelligence
Konica Minolta Europe – Relaunch & Integrated B2B2B Marketing
Hyundai-N – Brand Repositioning & Communication Strategy
Lufthansa – Premium Brand Refresh & Integrated Marketing Excellence
Lufthansa Group Airlines – Rebranding & Implementation
Lufthansa Miles & More Credit Card – Brand Flip & Integrated Marketing
Markem-Imaje, the world-leader in CPG tech – Global Brand Repositioning, Productisation, Naming and Marketing Strategies, Change Comms. & Implementation Planning
markilux® – Relaunch & Integrated Marketing
Mercedes-Benz – CRM Tools, Transformation & Digitisation for 128 Markets/DE/EU/US
- Mercedes-Benz A-Class
- Mercedes-Benz C-Class
- Mercedes-Benz Compact Cars
- Mercedes-Benz E-Class
- Mercedes-Benz GLA
- Mercedes-Benz GLC
- Mercedes-Benz S-Class
- Mercedes-Maybach
- Mercedes-Benz Pullman
Mercedes-Benz AI and Bots
Mercedes.me
Radisson SAS / The Rezidor Group – Campaigning
tom logisch® – Increasing Business, Brand and Customer Value – Brand Repositioning, Rebranding & Website Relaunch, CRM and WebDev/Operations
Zwiesel Glas – Schott-Zwiesel / Zwiesel 1872 / Zwiesel Kristallglas AG
and many more
B2B Services, Solutions & Tech
BDO AG – Brand Positioning, Value Proposition Design & Communications Strategy for global SAP-win
ista Metering – CRM, Direct Marketing
LinkedIn – Brand (Re)positioning, Creative Campaigning
Markem-Imaje, the world-leader in CPG tech – Global Brand Repositioning, Productisation, Naming and Marketing Strategies, Change Comms. & Implementation Planning
SAP / intelligence AG – CRM, Direct Marketing
thyssenkrupp infrastructure / terra infrastructure – Rebranding
T-Systems – UX strategy/Digital Experience and Strategy
Wantedly, Inc. – Brand Positioning, Tone of voice, Strategic CRM & Messaging
and many more
Consumer Goods, Services & Tech
Alice DSL/Telefonica O2 – CRM, Direct Marketing
Life & Style Magazine – Campaigning
Citibank Germany – Rebranding, Campaigning, Integrated Marketing
FDP Free Democratic Party – Campaigning
Freistaat Sachsen – Campaigning
Greenpeace Magazine – Direct Marketing
Globus SB-Warenhäuser – Brand Repositioning, Product Communications & BI/CRM-Strategies
Lidl – Food & Non-food Product Launch Strategies
neue leben insurances – Integrated Marketing
norisbank – Direct Marketing & CRM
park inn Hotels – Campaigning
Stadtwerke Münster – Campaigning
Südbest/EnBw – Launch & Loyalty Programme Communication
Sky – Brand Positioning, Campaigning
Tourism Ireland, incl. MICE – Direct Marketing & CRM
Unity Media – Direct Marketing & CRM
Vattenfall Europe – Loyalty Program & Digitisation
Vodafone Germany – Direct Marketing & CRM
Zalando Outlet Stores – Integrated Marketing & Communications, Strategic CRM & Digital Transformation Planning (interlocking UX, BI and CX)
and many more
Creative Ad Agencies
BASE ELEMENT
DDB
KP&Z
Hirschen Group
Media.Monks
Philipp & Keuntje
Scholz & Friends
Tigerbytes
Upljft
Wunderman
and many more
Consultancies
VORN Strategy Consulting