A heart full of Stars

Marcus Podorf and his teams have delivered senior advisory, marketing strategy and brand transformation services to many distinguished clients.

The work included digital platforms and projects, CRM and full UX-/CX-Scope – from vision to reality, with up-to-date design and intelligent marketing and technology mechanisms.



Hirschen Group

Media.Monks Germany

Philipp & Keuntje


and many more


Airlines & Aviation
Consulting & Advisory

CPG/FMCG/Food & Non-Food

Construction Sides
Digital Platforms
Entertainment & Media
Fashion & Retail
Finance & Banking

Investment Goods
IT & Logistics
Social Networks
Travel & Tourism

and many more

Management & Senior Advisory

BDO AG – Senior Advisory Services, Brand repositioning, value proposition design & communications strategy
VORN Strategy Consulting – Senior Advisory Services, strategic consulting for various accounts
Zalando Outlet Stores – Interim Marketing Lead Germany, Integrated Marketing & Communications, Strategic CRM & digital transformation planning (interlocking UX, BI and CX)

and many more

Premium brands, products & services

airtours, TUI Luxury – Relaunch & integrated marketing

BMW – CRM, Design & Intelligence

Konica Minolta Europe – Relaunch & integrated marketing

Hyundai-N – Brand reposition & communication strategy

Lufthansa – Premium Brand Refresh & integrated marketing excellence
Lufthansa Group Airlines – Rebranding & implementation
Lufthansa Miles & More Credit Card – Brand flip & integrated marketing
markilux® – Relaunch & integrated marketing

Mercedes-Benz – CRM tools, transformation & digitisation for 128 markets/DE/EU/US

  • Mercedes-Benz A-Class
  • Mercedes-Benz C-Class
  • Mercedes-Benz Compact Cars
  • Mercedes-Benz E-Class
  • Mercedes-Benz GLA
  • Mercedes-Benz GLC
  • Mercedes-Benz S-Class
  • Mercedes-Maybach
  • Mercedes-Benz Pullman

Mercedes-Benz AI and Bots
Mercedes me

Radisson SAS / The Rezidor Group – Campaigning
Zwiesel Glas – Schott-Zwiesel / Zwiesel 1872 / Zwiesel Kristallglas AG

and many more

B2B tech, services & solutions

BDO AG – Brand positioning, value proposition design & sales pitch communications strategy
ista Metering – CRM, Direct marketing
LinkedIn – Brand (re)positioning, creative campaigning

Markem-Imaje, the world-leader in CPG tech – Global brand repositioning, productisation, naming and marketing strategies, change comms. & implementation planning

SAP / intelligence AG – CRM, Direct marketing

thyssenkrupp infrastructure / terra infrastructure – Rebranding
T-Systems – UX strategy/Digital experience and strategy

Wantedly, Inc. – Brand positioning, tone of voice, strategic CRM & messaging

and many more

Consumer goods, tech & services

Alice DSL/Telefonica O2 – CRM, Direct marketing
Life & Style Magazine – Campaigning
Citibank Germany – Rebranding, Campaigning, integrated marketing
FDP Free Democratic Party – Campaigning

Freistaat Sachsen – Campaigning
Greenpeace Magazine – Direct marketing

Globus SB-Warenhäuser – Brand repositioning, product communications & BI/CRM-strategies
Lidl – Food & non-food product launch strategies
neue leben insurances – Integrated Marketing

norisbank  – Direct marketing & CRM
park inn Hotels – Campaigning
Stadtwerke Münster – Campaigning
Südbest/EnBw – Launch & loyalty programme communication

Sky – Brand positioning, campaigning

Tourism Ireland, incl. MICE – Direct marketing & CRM
Unity Media – Direct marketing & CRM
Vattenfall Europe – Loyalty program & digitisation
Vodafone Germany – Direct marketing & CRM

Zalando Outlet Stores – Integrated Marketing & Communications, Strategic CRM & digital transformation planning (interlocking UX, BI and CX)

and many more