A heart full of Stars

Marcus Podorf and his teams have delivered senior advisory, marketing strategy and brand transformation services to many distinguished clients.

The work included digital platforms and projects, CRM and full UX-/CX-Scope – from fantasy to reality, with good, up-to-date design and intelligent marketing and technology mechanisms.

Industries

Automotive
Airlines & Aviation
Consulting
Digital Platforms
Energy
Entertainment & Media
Fashion & Retail
Finance & Banking
Consulting & Advisory

CPG/FMCG/Food & Non-Food
Investment Goods
IT & Logistics
Social Networks
Tech
Telecommunications
Travel & Tourism

and many more

Management & Advisory

BDO AG – Senior Advisory Services, Brand repositioning, value proposition design & communications strategy
VORN Strategy Consulting – Senior Advisory Services, strategic consulting for various accounts
Zalando Outlet Stores – Interim Marketing Lead Germany, Integrated Marketing & Communications, Strategic CRM & digital transformation planning (interlocking UX, BI and CX)

and many more

Agencies

antoni
BASE ELEMENT
DDB

KP&Z
Hirschen Group
Philipp & Keuntje
thjnk

Tigerbytes
Upljft
weigertpirouzwolf
Wunderman

and many more

Premium brands, products & services

airtours, TUI Luxury – Relaunch & integrated marketing
Konica Minolta Europe – Relaunch & integrated marketing

Hyundai-N – Brand reposition & communication strategy

Lufthansa – Brand refresh & integrated marketing excellence
Lufthansa Group Airlines – Rebranding & implementation
Lufthansa Miles & More Credit Card – Brand flip & integrated marketing
markilux® – Relaunch & integrated marketing

Mercedes-Benz – Transformation, digitisation & CRM tools for 128 markets/DE/EU/US

  • Mercedes-Benz A-Class
  • Mercedes-Benz C-Class
  • Mercedes-Benz Compact Cars
  • Mercedes-Benz E-Class
  • Mercedes-Benz GLA
  • Mercedes-Benz GLC
  • Mercedes-Benz S-Class
  • Mercedes-Maybach
  • Mercedes-Benz Pullman

Mercedes-Benz AI and Bots
Mercedes me

Radisson SAS / The Rezidor Group – Campaigning
Zwiesel Glas – Schott-Zwiesel / Zwiesel 1872 / Zwiesel Kristallglas AG

and many more

B2B tech, services & solutions

BDO AG – Brand positioning, value proposition design & sales pitch communications strategy
ista Metering – CRM, Direct marketing
LinkedIn – Brand (re)positioning, creative campaigning

Markem-Imaje, the world-leader in CPG tech – Global brand repositioning, productisation, naming and marketing strategies, change comms. & implementation planning

SAP / intelligence AG – CRM, Direct marketing
T-Systems – UX strategy/Digital experience and strategy

Wantedly, Inc. – Brand positioning, tone of voice, strategic CRM & messaging

and many more

Consumer goods, tech & services

Alice DSL/Telefonica O2 – CRM, Direct marketing
Life & Style Magazine – Campaigning
Citibank Germany – Rebranding, Campaigning, integrated marketing
FDP Free Democratic Party – Campaigning

Freistaat Sachsen – Campaigning
Greenpeace Magazine – Direct marketing

Globus SB-Warenhäuser – Brand repositioning, product communications & BI/CRM-strategies
Lidl – Food & non-food product launch strategies
neue leben insurances – Integrated Marketing

norisbank  – Direct marketing & CRM
park inn Hotels – Campaigning
Stadtwerke Münster – Campaigning
Südbest/EnBw – Launch & loyalty programme communication

Sky – Brand positioning, campaigning

Tourism Ireland, incl. MICE – Direct marketing & CRM
Unity Media – Direct marketing & CRM
Vattenfall Europe – Loyalty program & digitisation
Vodafone Germany – Direct marketing & CRM

Zalando Outlet Stores – Integrated Marketing & Communications, Strategic CRM & digital transformation planning (interlocking UX, BI and CX)

and many more