A heart full of Stars
Marcus Podorf and his teams have delivered senior advisory, marketing strategy and brand transformation services to many distinguished clients.
The work included digital platforms and projects, CRM and full UX-/CX-Scope – from fantasy to reality, with good, up-to-date design and intelligent marketing and technology mechanisms.
Industries
Automotive
Airlines & Aviation
Consulting
Digital Platforms
Energy
Entertainment & Media
Fashion & Retail
Finance & Banking
Consulting & Advisory
CPG/FMCG/Food & Non-Food
Investment Goods
IT & Logistics
Social Networks
Tech
Telecommunications
Travel & Tourism
and many more
Management & Advisory
BDO AG – Senior Advisory Services, Brand repositioning, value proposition design & communications strategy
VORN Strategy Consulting – Senior Advisory Services, strategic consulting for various accounts
Zalando Outlet Stores – Interim Marketing Lead Germany, Integrated Marketing & Communications, Strategic CRM & digital transformation planning (interlocking UX, BI and CX)
and many more
Agencies
BASE ELEMENT
DDB
KP&Z
Hirschen Group
Philipp & Keuntje
Tigerbytes
Upljft
Wunderman
and many more
Premium brands, products & services
airtours, TUI Luxury – Relaunch & integrated marketing
Konica Minolta Europe – Relaunch & integrated marketing
Hyundai-N – Brand reposition & communication strategy
Lufthansa – Premium Brand Refresh & integrated marketing excellence
Lufthansa Group Airlines – Rebranding & implementation
Lufthansa Miles & More Credit Card – Brand flip & integrated marketing
markilux® – Relaunch & integrated marketing
Mercedes-Benz – Transformation, digitisation & CRM tools for 128 markets/DE/EU/US
- Mercedes-Benz A-Class
- Mercedes-Benz C-Class
- Mercedes-Benz Compact Cars
- Mercedes-Benz E-Class
- Mercedes-Benz GLA
- Mercedes-Benz GLC
- Mercedes-Benz S-Class
- Mercedes-Maybach
- Mercedes-Benz Pullman
Mercedes-Benz AI and Bots
Mercedes me
Radisson SAS / The Rezidor Group – Campaigning
Zwiesel Glas – Schott-Zwiesel / Zwiesel 1872 / Zwiesel Kristallglas AG
and many more
B2B tech, services & solutions
BDO AG – Brand positioning, value proposition design & sales pitch communications strategy
ista Metering – CRM, Direct marketing
LinkedIn – Brand (re)positioning, creative campaigning
Markem-Imaje, the world-leader in CPG tech – Global brand repositioning, productisation, naming and marketing strategies, change comms. & implementation planning
SAP / intelligence AG – CRM, Direct marketing
T-Systems – UX strategy/Digital experience and strategy
Wantedly, Inc. – Brand positioning, tone of voice, strategic CRM & messaging
and many more
Consumer goods, tech & services
Alice DSL/Telefonica O2 – CRM, Direct marketing
Life & Style Magazine – Campaigning
Citibank Germany – Rebranding, Campaigning, integrated marketing
FDP Free Democratic Party – Campaigning
Freistaat Sachsen – Campaigning
Greenpeace Magazine – Direct marketing
Globus SB-Warenhäuser – Brand repositioning, product communications & BI/CRM-strategies
Lidl – Food & non-food product launch strategies
neue leben insurances – Integrated Marketing
norisbank – Direct marketing & CRM
park inn Hotels – Campaigning
Stadtwerke Münster – Campaigning
Südbest/EnBw – Launch & loyalty programme communication
Sky – Brand positioning, campaigning
Tourism Ireland, incl. MICE – Direct marketing & CRM
Unity Media – Direct marketing & CRM
Vattenfall Europe – Loyalty program & digitisation
Vodafone Germany – Direct marketing & CRM
Zalando Outlet Stores – Integrated Marketing & Communications, Strategic CRM & digital transformation planning (interlocking UX, BI and CX)
and many more