A heart full of Stars
Marcus Podorf delivers brand transformation and marketing strategy advisory to many distinguished clients. We have exceptional strategic and operational experience in providing service for local and global premium and luxury brands.
Marcus Podorf’s accounts develop the ability to see the vision of complex organizations, brands, and markets, to identify dependencies as potential fields of action, and develop simple and achievable approaches for continued development and market cultivation.
Industries
Automotive
Airlines & Aviation
Consulting & Advisory Services
CPG/FMCG/Food & Non-Food
Construction Sides
Digital Platforms & Social Networks
Energy
Entertainment & Media
Fashion & Retail
Finance & Banking
Investment Goods
IT & Software
Tech
Telecommunications
Travel & Tourism
and many more
Premium & Luxury Brands, Products & Services
airtours – Defining Luxury Travel Since 1967
Relaunch & Holistic Implementation
Integrated Marketing – B2B, B2B2C, B2C
BDO AG
Brand Repositioning, Value Proposition Design & Communications Strategy for global SAP-win, FY-2023
BMW
CRM, Design & Intelligence
Projects & Campaigns
- BMW Austria
- BMW Eastern Europe
- BMW Germany
- BMW Switzerland
Konica Minolta Europe
Relaunch
Integrated B2B2B Marketing
Direct Marketing & CRM Campaigns
Hyundai-N
Brand Positioning
Brand Communications Strategy
Lufthansa
‘New Premium’ Brand Refresh
Integrated Marketing Excellence
Lufthansa Group Airlines
Rebranding & Implementation
Lufthansa Miles & More Credit Card
Brand Flip
Integrated Marketing
markilux®
Relaunch
Integrated Marketing
Mercedes-Benz
CRM Tools for 128 Markets/DE/EU/US
Transformation & Digitisation for 128 Markets/DE/EU/US
- Mercedes-Benz A-Class
- Mercedes-Benz C-Class
- Mercedes-Benz Compact Cars
- Mercedes-Benz E-Class
- Mercedes-Benz GLA
- Mercedes-Benz GLC
- Mercedes-Benz S-Class
- Mercedes-Maybach
- Mercedes-Benz Pullman
Radisson SAS / The Rezidor Group
Campaigning
tom logisch® – exploring the world in a better way
Increasing Business, Brand and Customer Value
Brand Repositioning, Rebranding & Website Relaunch
CRM and WebDev/Operations
Zwiesel Glas
Relaunch Change Narrative for Schott-Zwiesel / Zwiesel 1872 / Zwiesel Kristallglas AG
and many more
B2B Services, Solutions & Tech
BDO AG
Brand Repositioning, Value Proposition Design & Communications Strategy for global SAP-win, FY-2023
Doublecheck IT / TIIME Apps
Integrated Product, Brand & Marketing Excellence
ista Metering
CRM, Direct Marketing
itelligence AG / SAP
CRM, Direct Marketing
LinkedIn
Brand (Re)positioning
Creative Campaigning
Markem-Imaje, the world-leader in CPG tech
Global Brand Repositioning
New Service Productisation Strategies
Naming and Marketing Strategies
Change Comms. & Implementation Planning
thyssenkrupp infrastructure / terra infrastructure
Rebranding
T-Systems
UX strategy/Digital Experience and Strategy
VORN Strategy Consulting
Strategic Advisory for various accounts of VORN
Wantedly, Inc.
Brand Positioning, Tone of voice, Strategic CRM & Messaging
Consumer Services, Goods & Tech
Alice DSL/Telefonica O2
CRM, Direct Marketing
Life & Style Magazine
Campaigning
Citibank Germany
Campaigning
Integrated Marketing
Transition Comms. for the Citibank Rebranding
FDP Free Democratic Party
Campaigning
Freistaat Sachsen
Campaigning
Greenpeace Magazine
Direct Marketing
Globus SB-Warenhäuser
Brand Repositioning
Product Sales Communications
BI-Strategies
Lidl
Food & Non-food Product Launch Strategies
neue leben insurances
Integrated Campaigns
norisbank
Direct Marketing & CRM
park inn Hotels
Campaigning
Stadtwerke Münster
Campaigning
Südbest/EnBw
Programme Launch Communications
Loyalty Programme Communications
Sky X
Brand Positioning, Campaigning
Tourism Ireland
Direct Marketing & CRM
MICE Communications
Vattenfall Europe
Relaunch
Loyalty Programme Communications
Digitisation
Vodafone Germany
Direct Marketing & CRM
Zalando Outlet Stores
Integrated Marketing & Communications
Strategic CRM & Digital Transformation Planning (interlocking UX, BI and CX)
and many more
Creative Agencies & Digital Networks
BASE ELEMENT
DDB
KP&Z
Hirschen Group
Media.Monks
Philipp & Keuntje
Scholz & Friends Berlin
Tigerbytes
Upljft
Wunderman
and many more