A heart full of Stars

Marcus Podorf and his team have delivered senior advisory, marketing strategy and brand transformation services to many distinguished clients.


Airlines & Aviation
Digital Platforms
Entertainment & Media
Fashion & Retail
Finance & Banking
Consulting & Advisory

CPG/FMCG/Food & Non-Food
Investment Goods
IT & Logistics
Social Networks
Travel & Tourism

and many more

Management & Advisory

BDO AG – Brand repositioning, value proposition design & communications strategy
VORN Strategy Consulting – Management consulting for various accounts
Zalando Outlet Stores – Interim Marketing Lead Germany – Integrated Marketing & Communications, Strategic CRM & digital transformation planning (interlocking UX, BI and CX)

and many more



Hirschen Group
Philipp & Keuntje


and many more

Premium brands, products & services

airtours, TUI Luxury – Relaunch & integrated marketing
Konica Minolta Europe – Relaunch & integrated marketing

Hyundai-N – Brand reposition & communication strategy

Lufthansa – Brand refresh & integrated marketing excellence
Lufthansa Group Airlines – Rebranding & implementation
Lufthansa Miles & More Credit Card – Brand flip & integrated marketing
markilux® – Relaunch & integrated marketing

Mercedes-Benz – Transformation, digitisation & CRM tools for 128 markets/DE/EU/US

  • Mercedes-Benz A-Class
  • Mercedes-Benz C-Class
  • Mercedes-Benz Compact Cars
  • Mercedes-Benz E-Class
  • Mercedes-Benz GLA
  • Mercedes-Benz GLC
  • Mercedes-Benz S-Class
  • Mercedes-Maybach
  • Mercedes-Benz Pullman

Mercedes-Benz AI and Bots
Mercedes me

Radisson SAS / The Rezidor Group – Campaigning
Zwiesel Glas – Schott-Zwiesel / Zwiesel 1872 / Zwiesel Kristallglas AG

and many more

B2B tech, services & solutions

BDO AG – Brand positioning, value proposition design & sales pitch communications strategy
ista Metering – CRM, Direct marketing
LinkedIn – Brand (re)positioning, creative campaigning

Markem-Imaje, the world-leader in CPG tech – Global brand repositioning, productisation, naming and marketing strategies, change comms. & implementation planning

SAP / intelligence AG – CRM, Direct marketing
T-Systems – UX strategy/Digital experience and strategy

Wantedly, Inc. – Brand positioning, tone of voice, strategic CRM & messaging

and many more

Consumer goods, tech & services

Alice DSL/Telefonica O2 – CRM, Direct marketing
Life & Style Magazine – Campaigning
Citibank Germany – Rebranding, Campaigning, integrated marketing
FDP Free Democratic Party – Campaigning

Freistaat Sachsen – Campaigning
Greenpeace Magazine – Direct marketing

Globus SB-Warenhäuser – Brand repositioning, product communications & BI/CRM-strategies
Lidl – Food & non-food product launch strategies
neue leben insurances – Integrated Marketing

norisbank  – Direct marketing & CRM
park inn Hotels – Campaigning
Stadtwerke Münster – Campaigning
Südbest/EnBw – Launch & loyalty programme communication

Sky – Brand positioning, campaigning

Tourism Ireland, incl. MICE – Direct marketing & CRM
Unity Media – Direct marketing & CRM
Vattenfall Europe – Loyalty program & digitisation
Vodafone Germany – Direct marketing & CRM

Zalando Outlet Stores – Integrated Marketing & Communications, Strategic CRM & digital transformation planning (interlocking UX, BI and CX)

and many more