I love getting great sh*t done.

Lufthansa “New Premium” Brand Refresh

Led transition for Lufthansa and DDB Tribal, 2017–2018

Planned, shaped and delivered the unique Lufthansa experience: Tone of Voice, digital, BTL, dialog, visual language, and more. Partnered with the management of DDB Tribal, Lufthansa, and various stakeholders from partner agencies.

Lufthansa X DDB Tribal X Marcus Podorf
Lufthansa X DDB Tribal X Marcus Podorf
Lufthansa X DDB Tribal X Marcus Podorf
Lufthansa X DDB Tribal X Marcus Podorf
Lufthansa X DDB Tribal X Marcus Podorf

Mercedes-Benz – Integrated CRM Campaigns

Led transition of the CRM account for Mercedes-Benz, 2016–2017

Led and managed the dialogue experience of Mercedes-Benz – e.g. lead generation and activation strategies, content strategies and CRM concepts for 128 markets of Mercedes-Benz to promote 13 passenger cars ranges and various models.

Mercedes-Benz Compact Cars Range X antoni X Marcus Podorf
Mercedes-Benz Compact Cars Range X antoni X Marcus Podorf
Mercedes-Benz X antoni X Marcus Podorf
Mercedes-Benz X antoni X Marcus Podorf

“Marcus has an excellent understanding of CRM. He was a real asset for us—and the reason why we rated the agency better.” – Director CRM and Campaigning Mercedes-Benz

Mercedes-Benz S-Class X antoni X Marcus Podorf
Mercedes-Benz S-Class X antoni X Marcus Podorf
Mercedes-Benz S-Class X antoni X Marcus Podorf
Mercedes-Benz S-Class X antoni X Marcus Podorf
Mercedes-Benz S-Class X antoni X Marcus Podorf

antoni.de

Home of the Wild, South Africa

Brand & UX strategy, digital concept and execution for Home of the Wild (Krueger National Park), 2014

Delivered the positioning/value proposition, brand, UX and content strategy as well as the execution for crucial touchpoints.

“Very open-minded, inspiring, and focused co-creation; what an amazing project journey! Had a great experience with very nice people, challenging but awesome teamwork, striving together for perfection. Thank you for your trust!” – Anja & Paul

homeofthewild.com

Make Love Movement

Make Love Movement Strategy for Ann-Marlene Henning, 2012 – 2013

Delivered workshops, personas, brand and content architecture and advisory services for the founder and author of the Make Love Movement TV series and online activities (social, hub, television, blog, and others). Advised also for TV station tender and business setup. (Not involved in the further execution process, executed by public-service broadcasters)

Nominated for the Grimme Online Award 2014

Ann-Marlene Henning X Marcus Podorf

airtours Luxury Travel Brand Relaunch

Led holistic relaunch and Account for airtours, 2009 – 2012

Led and managed the strategic direction for the airtours brand relaunch. Mastered the roll-out on time, on budget and within nine months of winning the pitch.

“You did great work. And it was truly an amazing time I’ll never forget!” – S.S., Director Brand Excellence, airtours

airtours X Wunderman X Marcus Podorf
airtours X Wunderman X Marcus Podorf
airtours X Wunderman X Marcus Podorf
airtours X Wunderman X Marcus Podorf

airtours.de

Konica Minolta Europe

Led transition for Konica Minolta Europe, 2002-2006

Supervised the account, led national change strategy, local rebranding (B2B, B2B2B) and implemented several online and offline measures and campaigns after the merger of KONICA and MINOLTA.

Project “Konicamimolta-123.de”

Invented, designed and implemented the print-on-demand publishing platform “Konicaminolta-123.de”.

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