I love getting great sh*t done.

Lufthansa “New Premium” Brand Refresh

Led transition for Lufthansa and DDB Tribal, 2017–2018

Shaped and delivered the unique Lufthansa experience (Tone of Voice, digital, BTL, dialog, visual language), partnered with the management of DDB Tribal, Lufthansa, and various stakeholders from partner agencies.

Scope:

  • Onboarding
  • Education and trainings
  • Planning and delivering the integrated Lufthansa “New Premium Brand” experience with more than 1,000 sub-tasks

 

Lufthansa X DDB Tribal X Marcus Podorf

 

Lufthansa X DDB Tribal X Marcus Podorf

Lufthansa X DDB Tribal X Marcus Podorf

 

 

Lufthansa X DDB Tribal X Marcus Podorf

 

 

Lufthansa X DDB Tribal X Marcus Podorf

 

 

 

 

Mercedes-Benz CRM / Digital dialog campaigns

Led transition of the CRM account for Mercedes-Benz, 2016–2017

Delivered the dialogue experience – e.g. lead generation and digital activation strategy (direct), content strategy and CRM concept  for 128 markets of Mercedes-Benz to promote 13 passenger cars ranges and its various models.

Scope:

  • Onboardings
  • Education and trainings on the job for CRM consultancy team, creative teams, pre-press and production team
  • Planning and delivering the CRM measures for 13 car series and its various models

 

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Mercedes-Benz Compact Cars Range X antoni X Marcus Podorf

Mercedes-Benz Compact Cars Range X antoni X Marcus Podorf

Mercedes-Benz X antoni X Marcus Podorf

Mercedes-Benz X antoni X Marcus Podorf

“Marcus has an excellent understanding of CRM. He was a real asset for us—and the reason why we rated the agency better.” – Director, CRM and Campaigning Mercedes-Benz

 

Mercedes-Benz S-Class X antoni X Marcus Podorf

Mercedes-Benz S-Class X antoni X Marcus Podorf

Mercedes-Benz S-Class X antoni X Marcus Podorf

Mercedes-Benz S-Class X antoni X Marcus Podorf

Mercedes-Benz S-Class X antoni X Marcus Podorf

antoni.de

 

 

 

ValueChange Start-up, Greater Geneva Area

Brand & content strategy for the ValueChange start-up of Anja Langer Jacquin, 2016

Delivered the positioning/value proposition, brand strategy and execution for crucial touchpoints.

 

“Excellent collaboration, a good listener, and a good thinker. Is comfortable challenging opinions in a constructive way. Creative and flexible, yet doesn’t lose sight of what is important.” – Anja  J., Founder and former Managing Director EMEA/Russia/Africa Cisco Consulting

 

valuechange.net

 

 

Home of the Wild, South Africa

Brand & UX strategy, digital concept and execution for Home of the Wild (Krueger National Park), 2014

Delivered the positioning/value proposition, brand, UX and content strategy as well as the execution for crucial touchpoints.

 

“Very open-minded, inspiring, and focused co-creation; what an amazing project journey! Had a great experience with very nice people, challenging but awesome teamwork, striving together for perfection. Thank you for your trust!” – Anja & Paul

 

 

homeofthewild.com

 

 

 

Make Love Movement

Make Love Movement Strategy for Ann-Marlene Henning, 2012 – 2013

Delivered personas, brand and content strategy for several Make Love Movement TV series and online activities (social, hub, television, blog, and others). Consulted for TV station tender and business setup.

 

Nominated for the Grimme Online Award 2014

 

Ann-Marlene Henning X Marcus Podorf

 

 

 

airtours luxury travel brand (TUI travel, division airtours luxury)

Led holistic relaunch and Account for airtours, 2009 – 2012, 2009 – 2012

Won airtours luxury brand account for Wunderman and led and managed the strategic direction for the airtours brand relaunch. Mastered the roll-out on time, on budget and within nine months of winning the pitch.

 

“You did great work. And it was truly an amazing time I’ll never forget!” – S.S., Director Brand Excellence, airtours

 

airtours X Wunderman X Marcus Podorf

 

airtours luxury brand, customer journey

 

 

 

airtours X Wunderman X Marcus Podorf

 

airtours X Wunderman X Marcus Podorf

 

airtours X Wunderman X Marcus Podorf

 

airtours.de

 

 

 

Konica Minolta Europe

Led transition for Konica Minolta Europe, 2002-2006

Supervised the account, led national change strategy, local rebranding (B2B, B2B2B) and implemented several online and offline measures and campaigns after the merger of KONICA and MINOLTA.

 

Project “Konicamimolta-123.de”

Invented, designed and implemented the print-on-demand publishing platform “Konicaminolta-123.de”.

 

 

 

 

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