Empathy is at the heart of everything we do.

For ±23 years, Marcus Podorf successfully leads, plans and implements the positioning, marketing and turnaround for businesses and brands from the high-end sector. We believe in taking a human approach to everything.

Every project begins with novel thinking, leading to a solution that is tailor-made to both the business and the challenge. Sustainable strategies require holistic planning, and a seamlessly integrated approach enables us to develop the right solution that has the right focus on the future of the business, its markets, services, products and its target audiences alike. 

For all projects, Marcus Podorf determines the strategic and creative direction and shoulders the overall project responsibility, from the initial concept and design through to the final execution and implementation. The execution of each project is typically undertaken by a close-knit team, whose members not only start the project but see it through completion to ensure continuity.

Our team relies on a network of national and international senior specialists – leading experts and outstanding talents in their respective fields for the management, execution and implementation of the projects, depending on the project’s scope and its specific skill requirements. Together, we develop integrated solutions, with human empathy at the heart of everything we do.

‘You did great work. And it was truly an amazing time I’ll never forget!’ – Stefan Schaub, Director Brand Excellence, airtours

Guiding principles

  • Increase business and brand value.
  • Stay true and think in all dimensions.
  • Plan human connections and seamless interactions.
  • Deliver successful business, brand, marketing and communication strategies.
  • Master transition, implementation and brand excellence.
  • Provide leadership and supervision at every step in the process.
  • Seek change proactively and develop new business strategies.
  • Create new state-of-the-art experiences.
  • Have the big picture in mind when managing brands, products and services.
  • Prove every day you were the best choice for the task ahead.
  • Love getting great sh!t done.