Leading the grid edge.

SIEMENS Spectrum Power™ ADMS is the globally most powerful software and service solution for to-date energy distribution and grid management.

Yet, its communication and positioning were outdated and constantly under pressure by new solution providers before 2021, especially by those who understand empathetic, simple communication of energy-systemic complexity.

The challenge

SIEMENS’ market leadership had to be underlined and to be transformed with the right communication – from energy automation to sustainable infrastructure.

The solution

On behalf of the Tigerbytes digital services agency, Marcus Podorf repositioned SIEMENS Spectrum Power™ ADMS, putting its real benefit back at the heart of all communications:

The future of renewable energies demands a new approach and distribution strategy from traditional energy network operators. Units connected to the grid are becoming increasingly decentralised, as are energy generation and storage themselves. With decentralisation comes increased uncertainties and complexity, and the dynamic management of energy supply and distribution and the information obtained are of significant importance. In real time.

This requires new, intelligent solutions which react just as flexibly and are also field-proven, ideally under a wide variety of local and regional conditions, worldwide. Solutions that systematically transform operative, reactive data and monitoring into strategic, active management of the energy network and its entities, and that also provide the appropriate information and insights for this purpose. Grid edge solutions like SIEMENS Spectrum Power™ ADMS.

Intelligent Energy Distribution Management with Siemens Spectrum Power™ ADMS

‘Siemens and Elvia partner to increase grid capacity in parts of Norway by 2030 with SaaS solution.’ – SIEMENS press release, 2023

Value contribution

In 2023, SIEMENS has been deployed to Norwegian DSO (distribution system operator) Elvia, to future-proof its distribution grid management. SIEMENS’ low voltage software, LV Insights® X, and intelligent distribution management system, Spectrum Power™ 7 ADMS, will provide Elvia with relevant insights to flexibly manage its grid and increase capacity fast.

The partnership enables future-proof distribution grid management in Norway and the country’s journey towards autonomous grids.

Responsibilities

Competitive audit
Insight generation
Repositioning strategy
Lighthouse positioning for further content execution

Scope of work

Delivered in 2021
3-4 months project TAT

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