A heart full of stars.
Marcus Podorf delivers strategy advisory to many distinguished clients. We have exceptional strategic and operational experience in providing leadership for global and local high-end sector businesses and brands, B2B and B2C.
Our clients develop the ability to see the rules and the interdependencies of complex markets, organisations and brands, to identify new fields of action, and to develop simple and achievable approaches for business and brand positioning, and continued market cultivation.
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Industries
High-end Sector
Advisory & Consultancies
B2B Solutions, Services & Tech
Consumer Goods, Services & Tech
Marketing Agencies
Industries
Automotive
Airlines & Aviation
Consulting & Advisory Services
CPG/FMCG/Food & Non-Food
Engineering & Construction Sides
Digital Platforms & Social Networks
Energy & Grid Intelligence
Entertainment & Media
Fashion & Retail
Finance & Banking
Investment Goods
IT & Software
SaaS, Tech
Telecommunications
Travel & Tourism
and many more
High-end Sector
airtours – Defining Luxury Travel Since 1967
Relaunch & Holistic Implementation
Brand & Marketing Excellence
Integrated Marketing – B2B, B2B2C, B2C
airtours.de
airtours.ru
BDO AG
Brand Repositioning
Value Proposition Design
Communications Strategy for global SAP-win, FY-2023
Value contribution: Min. est. €100.0m+
BMW
CRM, Design & Intelligence
Planning and implementing projects & campaigns
BMW Austria
BMW Eastern Europe
BMW Germany
BMW Switzerland
My BMW App
BMW Proactive Care
BMW i4
BMW iX
Genuine BMW parts and accessories
BMW Lifestyle
BMW M
BMW M3 CS / BMW M3 CS G80
BMW M Performance Parts
BMW Aftersales/Customer Service
BMW Service
Doerken Group
Value Proposition
CRM, platform & campaign planning
Konica Minolta Europe
Relaunch
Integrated B2B2B Marketing
Direct Marketing & CRM Campaigns
Lufthansa
‘New Premium’ Brand Refresh
Brand & Integrated Marketing Excellence
Lufthansa Miles & More Credit Card
Relaunch
Brand Flip: Visa® to MasterCard®
Direct, CRM & Integrated Marketing
Markem-Imaje, the world leader in CPG tech
Global Brand Repositioning
New Service Productisation Strategies
Naming and Marketing Strategies
Change Comms. & Implementation Planning
markilux®
Relaunch
Integrated Marketing
Mercedes-Benz Global
Planning and implementing CRM tools and campaigns for 128 Markets/DE/EU/US
Transformation & Digitisation
Mercedes-Benz Pullman
Mercedes-Maybach
Mercedes-Benz S-Class
Mercedes-Benz GLC
Mercedes-Benz GLA
Mercedes-Benz E-Class
Mercedes-Benz Compact Cars
Mercedes-Benz C-Class
Mercedes-Benz A-Class
Radisson SAS / The Rezidor Group
Campaigning
SIEMENS
SIEMENS Spectrum Power™ ADMS – Global product repositioning
SIEMENS MoBase – Global spare parts and supply chain management platform
SIEMENS P2tP – Blockchain technology & employee donation campaigning
tom logisch® – exploring the world in a better way
Increasing Business, Brand and Customer Value
Brand Repositioning, Rebranding & Website Relaunch
CRM and WebDev/Operations
Zwiesel Glas
Relaunch Change Narrative for Schott-Zwiesel / Zwiesel 1872 / Zwiesel Kristallglas AG
and many more
Advisory & Consultancies
BDO AG
Brand Repositioning
Value Proposition Design
Communications Strategy for global SAP-win, FY-2023
Value contribution: Min. est. €100.0m+
VORN Strategy Consulting Berlin
VORN Strategy Consulting Hamburg
Leadership and Strategy Advisory for various accounts
Won an est. ±€5.0m, 5-year consulting contract for VORN Strategy Consulting
B2B Services, Solutions & Tech
BayernLB
BCS Bayern Card-Services
Integrated Marketing for Lufthansa Miles & More Credit Card solutions
Doublecheck IT / TIIME Apps ecosystem
Integrated Product, Brand & Marketing Excellence
Apple App Store & Digital Marketing
CRM
(Excl. website)
Freistaat Sachsen
Destination & Investor Marketing, Campaigning
ista Metering
CRM, Direct Marketing
itelligence AG
CRM, Direct Marketing
Konica Minolta Europe
Relaunch
Integrated B2B2B Marketing
Direct Marketing & CRM Campaigns
LinkedIn
Brand (Re)positioning
Creative Campaigning
Pott & Harms – Immobilien neu gedacht.
Repositioning and rebranding
CI/CD
(Excl. website)
thyssenkrupp infrastructure / terra infrastructure
Carve-out – holistic rebranding
(Excl. website)
T-Systems
UX strategy/Digital Experience and Strategy
ValueChange start-up
Brand and website Development
Wantedly, Inc.
Brand Positioning
Tone of voice
Strategic CRM & Messaging
and many more
Consumer Goods, Services & Tech
Alice DSL/Telefonica O2
CRM, Direct Marketing
Deutsche Bahn
Innovation Advisory — ‘DB Gastronomy 2030′
Life & Style Magazine
Campaigning
Citibank Germany
Campaigning
Integrated Marketing
Transition Comms. for the Citibank Germany Rebranding
FDP Free Democratic Party
Campaigning
Freistaat Sachsen
Tourism Marketing, Campaigning
Greenpeace Magazine
Direct Marketing
Globus SB-Warenhäuser
BI-Strategies
Brand Repositioning
Strategy Advisory
Product Sales Communications
Home of the Wild, Marloth Park, South Africa
Website & CRM
Hyundai N
Brand Positioning
Brand Communications Strategy
kolula SUP start-up
Business transformation
UX/UI/CX Strategy & Concept
Relaunch of the WebApp
Lidl
Food & Non-food Product Launch Strategies
neue leben insurances
Integrated Campaigns
NATIVESHIRT start-up
Communications Concept
norisbank
Direct Marketing & CRM
PayPal Europe
Partnership & NGO Campaigns
ATL & Social Media Campaigning
park inn Hotels
Campaigning
Stadtwerke Münster
Campaigning
Südbest/EnBw
Programme Launch Communications
Loyalty Programme Communications
Sky X Austria
Brand Positioning
Announcement/Campaigning
Tourism Ireland
Direct Marketing & CRM
MICE Communications
Vattenfall Europe
Relaunch
Loyalty Programme Communications
Digitisation
Zalando Outlet Stores
Integrated Marketing & Communications
Strategic CRM & Digital Transformation Planning (interlocking UX, BI and CX)
and many more
Marketing Agencies
BASE ELEMENT Nicosia
DDB / DDB&Tribal Hamburg
KP&Z Kockmeyer, Potrafke & Zimmermann
KW43
HIRSCHEN GROUP
media.monks (aka .monks)
media.monks x THE MARCOM ENGINE
Philipp & Keuntje
Scholz & Friends Berlin
upljft, member of thjnk group
weigertpirouzwolf
The Wunderman Network