We act according to the principles of Honourable Businesses.
Businesses and brands entrust Marcus Podorf with insights that are highly valuable, they play a decisive role in shaping our future. For some, this horizon is 30 years or more.
As a relevant pillar supporting the global and social market economy, we love to set and to follow benchmark examples in the marketing, advisory and connected industries. Economic performance and honourable behaviour are also combined to the benefit of society.
Entrepreneur Marcus Podorf has been awarded the Diploma of Marketing and Communication (CCI) by the Chamber of Commerce and Industry Dortmund, North Rine-Westphalia, Germany – he is ‘Werbekaufmann IHK’, an ‘honourable businessman’, since 22 January 2002.
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Call for conscience, 21 June 2012
The United Nations’ Sustainable Development Goals
Call for conscience, 21 June 2012
Acceptance of the social market economy (‘Soziale Marktwirtschaft’) in society has declined as a consequence of the latest financial and economic crises. Loss of confidence may only be regained, if economic performance and honourable behaviour can be combined to the benefit of society. We, the entrepreneurs in Northern Westphalia as the main pillar supporting the social market economy, would like to set an example. Therefore, the general assembly expressly commits itself to the model of the honourable businessman, also recognising that the Chambers of Industry and Commerce have been legally bound to act according to the principle of decency and morals of the honourable businessman.
The honourable businessman as a person
- is cosmopolitan and liberal-minded,
- stands by his word; his handshake is binding,
- develops competence of commercial judgement.
The honourable businessman in his company
- is exemplary in his actions,
- creates the conditions for honourable acting in his company,
- undertakes long-term planning in a sustainable way.
The honourable businessman in society
- acts according to the principle of good faith,
- recognises and assumes responsibility for the economic and social order,
- and also stands for his values in international business.
The honourable businessman is therefore an example in his trade based on decency, honesty, reliability and responsibility. Value orientation is indispensable for a performance-oriented corporate culture. Thus, companies should maintain open and prompt communication within the company and outside. Honourable behaviour and social commitment do not only pay off economically, but also help to create a positive entrepreneurial image.
The general assembly of IHK Nord Westfalen (Chamber of Commerce and Industry of Northern Westphalia) calls upon all persons responsible in the companies to further commit themselves to the model of the honourable businessman and to set an example in public – for their own companies, for the region they work in and also for entrepreneurship in Germany.
– Minster, on 21 June 2012
According to the principles of the honourable businessman from the Chamber of Commerce and Industry NRW, the Hamburg Chamber of Commerce, the Chamber of Commerce and Industry Berlin and the German Chamber of Commerce and Industry.
The United Nations’ Sustainable Development Goals
The 2030 Agenda for Sustainable Development is a plan of action for people, the planet and prosperity. It also seeks to strengthen universal peace in larger freedom.
The Member States of the United Nations adopted its Sustainable Development Goals (SDGs) by General Assembly resolution A/RES/70/1 of 25 September 2015. This resolution aims to achieve 17 goals and 169 sub-targets by 2030 to end all forms of poverty, fight inequalities and tackle climate change while ensuring no one is left behind. All goals and targets shall stimulate action over the next fifteen years in areas of critical importance for humanity and the planet.
The United Nations’ objective has been to create a positive and hopeful language that will be a constant thread through all efforts to support the SDGs, strengthening the sense that we are all in this together and are working toward the same objective. The United Nations’ aim is that this will inspire and help carry the promise of a better world forward.
Marcus Podorf helps business partners with their proper contributions to the 2030 Agenda for Sustainable Development and the 17 SDGs.
People
We are determined to end poverty and hunger, in all their forms and dimensions, and to ensure that all human beings can fulfil their potential in dignity and equality and in a healthy environment.
Planet
We are determined to protect the planet from degradation, including through sustainable consumption and production, sustainably managing its natural resources and taking urgent action on climate change, so that it can support the needs of the present and future generations.
Prosperity
We are determined to ensure that all human beings can enjoy prosperous and fulfilling lives and that economic, social and technological progress occurs in harmony with nature.
Peace
We are determined to foster peaceful, just and inclusive societies which are free from fear and violence. There can be no sustainable development without peace and no peace without sustainable development.
Partnership
We are determined to mobilise the means required to implement the 2030 Agenda through a revitalised Global Partnership for Sustainable Development, based on a spirit of strengthened global solidarity, focussed in particular on the needs of the poorest and most vulnerable and with the participation of all countries, all stakeholders and all people.
The interlinkages and integrated nature of the Sustainable Development Goals are of crucial importance in ensuring that the purpose of the new Agenda is realised. If we realise our ambitions across the full extent of the Agenda, the lives of all will be profoundly improved and our world will be transformed for the better.
Goal 1
- End poverty in all its forms everywhere
Goal 2
- End hunger, achieve food security and improved nutrition and promote sustainable agriculture
Goal 3
- Ensure healthy lives and promote well-being for all at all ages
Goal 4
- Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
Goal 5
- Achieve gender equality and empower all women and girls
Goal 6
- Ensure availability and sustainable management of water and sanitation for all
Goal 7
- Ensure access to affordable, reliable, sustainable and modern energy for all
Goal 8
- Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all
Goal 9
- Build resilient infrastructure, promote inclusive and sustainable industrialisation and foster innovation
Goal 10
- Reduce inequality within and among countries
Goal 11
- Make cities and human settlements inclusive, safe, resilient and sustainable
Goal 12
- Ensure sustainable consumption and production patterns
Goal 13
- Take urgent action to combat climate change and its impacts
Goal 14
- Conserve and sustainably use the oceans, seas and marine resources for sustainable development
Goal 15
- Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss
Goal 16
- Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels
Goal 17
- Strengthen the means of implementation and revitalise the global partnership for sustainable development
– New York, 25–27 Sept 2015
According to the UN 2023 Agenda for Sustainable Development and the 17 United Nations’ SDGs.
Last updated: 09 Dec 2024