Every project begins with novel thinking, leading to a solution that is tailor-made to both the client, the brand, and the challenge. Sustainability requires holistic planning, and a unique integrated approach enables Marcus to develop innovative strategies that have a firm focus on the future of markets, products, services and society alike.
For all projects, Marcus Podorf determines the strategic direction and shoulders the overall project responsibility, from the initial concept and design through the final execution and implementation. The execution of each project is typically undertaken by an extended, small and close-knit team, whose members not only start the project but see it through completion to ensure continuity.
Marcus Podorf works with dedicated teams both on-site with the client and off-site in one of the 200+ WeWork offices worldwide. He also relies on a network of national and international senior specialists – leading experts and outstanding talents of their respective fields for the management, execution and implementation of the projects, depending on the project’s scope and its specific skill requirements. Together, they develop fully integrated solutions, with only the highest standards as well as humaneness and sustainability at heart of everything they do.
‘Excellent collaboration, a good listener and a good thinker. Is comfortable challenging opinions in a constructive
way.Creative and flexible, yet doesn’t lose sight of what is important.‘ – Anja Langer Jacquin, Founder of ValueChange start-up and former Managing Director EMEA & Russia of CISCO Consulting
Full Scope Strategies
Marcus’ deep roots in brand strategy and strategic planning, including digital user-centric platforms, CRM, UX and CX, and also direct marketing and sales tactics, can boost brand awareness, market sales and positions, and strengthen customer relationships.