Best Human Experiences

For 21 years, Marcus Podorf successfully plans, leads and implements the holistic brand and marketing transformation of premium and luxury brands, delivers fully tailor-made and integrated marketing strategies, and advises on the latest approaches for brand and integrated marketing excellence. He believes in taking the human approach to everything.

Every project begins with novel thinking, leading to a solution that is tailor-made to both the client, the brand, and the challenge. Sustainability requires holistic planning, and my unique integrated approach enables Marcus to develop innovative strategies that have a firm focus on the future of markets, products, services and society alike. 

For all projects, Marcus Podorf determines the strategic direction and shoulders the overall project responsibility, from the initial concept and design through the final execution and implementation. The execution of each project is typically undertaken by an extended, small and close-knit team, whose members not only start the project but see it through completion to ensure continuity. 

Marcus Podorf works with dedicated teams both on-site with the client and off-site in one of the 200+ WeWork offices worldwide. He also relies on a network of national and international senior specialists – leading experts and outstanding talents of their respective fields for the management, execution and implementation of the projects, depending on the project’s scope and its specific skill requirements. Together, they develop fully integrated solutions, with only the highest standards as well as humaneness and sustainability at heart of everything they do.

Guiding principles

  • Stay true and think in all dimensions.
  • Plan customer connections and seamless interactions.
  • Deliver successful business, brand, marketing and communication strategies.
  • Master transition, implementation and brand excellence.
  • Provide leadership and supervision at every step in the process.
  • Seek change proactively and develop new business strategies.
  • Create new state-of-the-art experiences.
  • Have the big picture in mind when managing brands, products and services.
  • Prove every day you were the best choice for the task ahead.
  • Love getting great sh!t done.

Excellent collaboration, a good listener and a good thinker. Is comfortable challenging opinions in a constructive way. Creative and flexible, yet doesn’t lose sight of what is important.‘ – Anja Langer Jacquin, Founder of ValueChange start-up and former Managing Director EMEA & Russia of CISCO Consulting

Full Scope Strategies

Marcus’ deep roots in brand strategy and strategic planning, including digital user-centric platforms, CRM, UX and CX, and also direct marketing and sales tactics, can boost brand awareness, market sales and positions, and strengthen customer relationships.

  • Brand Identity & Brand Identity Design
  • Brand Core Experiences/BX
  • Brand Strategy & Design
  • Branding & Campaigning, Creative Messaging
  • Business & Business Continuity Planning
  • Change Management & Roll-out
  • CRM – Customer Relationship Management
  • User Engagement Strategies
  • Customer Segmentation, Loyalty & Retention Strategies
  • Customer Experiences/CX
  • Direct Marketing, Direct Sales Strategies & Tactics
  • eCommerce Strategies
  • GDRP solutions
  • Implementation Services
  • Plattform Strategies & Concepts
  • Physical & In-store Experiences
  • Productisation & Service-Design
  • Purpose Design & Execution
  • Storytelling, Content Strategies & Customer Contact Points
  • User Experiences and User Experience Design Strategies/UX
  • Value Proposition Design & Strategic Brand and Sales Narratives

And more