Taking the human approach to everything

For 20 years, Marcus has successfully led the holistic brand and marketing transformation of premium and luxury brands, delivered fully tailor-made and integrated CRM-/UX- and CX-strategies, and advised on the latest approaches for brand and integrated marketing excellence. 

He also relies on a network of local, national, and international specialists for the management, execution, and implementation of turn-around, transformation, and integrated marketing projects, depending on the project’s scope and its specific requirements.

Marcus and his team believe in taking a human approach to everything.

Guiding principles

Stay true and think in all dimensions.
Plan connections and seamless interactions.
Deliver successful branding, marketing and communication strategies.
Master transition, implementation and brand excellence.
Provide leadership and supervision at every step in the process.
Seek change proactively and develop new business strategies.
Create new state-of-the-art experiences.
Have the big picture in mind when managing brands, products and services.
Prove every day you were the best choice for the task ahead.
Love getting great sh*t done.

Excellent collaboration, a good listener and a good thinker. Is comfortable challenging opinions in a constructive way. Creative and flexible, yet doesn’t lose sight of what is important. – Anja Langer Jacquin, Founder of ValueChange start-up and former MD EMEA/Russia/Africa of CISCO Consulting

Human Experience Design

Brand Core Experiences/BX
Branding & Campaigning Strategies
Change Management & Roll-out
CRM / Customer Relationship Management & User Engagement
Customer Experiences/CX
Direct Marketing Tactics & Sales Strategies
Plattform Concepts & Strategies
Physical & In store Experiences
Storytelling, Content Strategies & Customer Contact Points
User Experiences/UX

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