Designing Human Experiences

For over 19 years I successfully lead the holistic brand and marketing transformation for premium and luxury brands, deliver fully tailor-made CRM-/UX- and CX-strategies and advise for brand and integrated marketing excellence. I believe in a human approach to everything.


Guiding principles

Stay true and think in all dimensions.
Plan connections and seamless interactions.
Deliver successful branding, marketing and communication strategies.
Master transition, implementation and brand excellence.
Provide leadership and supervision at every step in the process.
Seek change proactively and develop new business strategies.
Create new state-of-the-art experiences.
Have the big picture in mind when managing brands, products and services.
Prove every day you were the best choice for the task ahead.
Love getting great sh*t done.


Excellent collaboration, a good listener and a good thinker. Is comfortable challenging opinions in a constructive way. Creative and flexible, yet doesn’t lose sight of what is important. – Anja Langer Jacquin, former Managing Director EMEA/Russia/Africa Cisco Consulting and Founder of ValueChange start-up


Human Experience Design

Change Management
Brand Core Experiences / BX
Customer Experiences / CX
User Experiences / UX
Direct Marketing Tactics & Sales Strategies
CRM / Customer Relationship Management & User Engagement
Plattform Concepts & Strategies
Physical & In store Experiences
Storytelling, Content Strategies & Customer Contact Points




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